Statewide Marketing and Advertising Services

The State of Michigan is seeking a vendor to provide statewide marketing and advertising services. The selected vendor will be responsible for creating and implementing media campaigns to achieve specific goals, such as increasing awareness about local food rescue and reducing food waste, increasing polling station volunteers, and encouraging veterans to visit the MDOC website and complete the online application to pursue careers within Michigan's correctional facilities. The vendor will be required to provide a detailed project plan, research plan, media and message plan, and creative and messaging concepts. The contract is anticipated to begin on October 1, 2026, and the transition period is anticipated to start on June 1, 2026. Some key points to consider: * The vendor will be required to provide a detailed project plan, including a timeline and milestones. * The vendor will be required to conduct research to inform strategic planning, audience targeting, and message development. * The vendor will be required to provide a media and message plan, including target audience and marketing strategies. * The vendor will be required to provide creative and messaging concepts, including theme and messaging, creative execution, and value-added opportunities. * The contract will be awarded to the vendor that offers the best value to the State, based on factors such as price, technical merit, and experience.