Geotargeting Services

The State of Maryland, through Maryland Public Television (MPT), is seeking a qualified firm to provide geo-targeting digital marketing campaigns in support of the Maryland State Advertising Agency (MSAA). The selected firm will be responsible for creating and implementing geo-targeting campaigns, negotiating and purchasing advertising space, delivering media to advertising vendors, tracking advertising schedules, and providing ongoing reports and analytics. The firm will also be required to perform search engine optimization (SEO) services for websites as requested. The contract will be for a five-year base period with one two-year option period. • Key responsibilities include: • Creating geo-targeting and audience targeting specific to each work order and campaign goal • Negotiating and purchasing advertising space • Delivering media to advertising vendors in advance of each campaign • Tracking advertising schedules to maximize visibility and minimize repeats • Creating ongoing reports and providing analytics that demonstrate the delivery and successful performance of each campaign • Performing search engine optimization (SEO) services for websites as requested