RFP #26-06 – Advertising Consulting Services

The Monterey‑Salinas Transit District (MST) seeks a qualified advertising consulting firm to expand and diversify its transit advertising revenue streams. The consultant will be responsible for aggressive business development, management of existing ad accounts, identification of new ad formats (e.g., bus wraps, shelter beautification, ticket advertising), and recommendation of emerging technologies. Monthly performance reports are required, and the consultant will advise on policy and rate adjustments for the “Advertising on the Go / Shelters” program. The contract runs for three years with two optional one‑year extensions, and MST will evaluate proposals based on qualifications, staffing, approach, market familiarity, and cost reasonableness. • Pursue new advertising contracts and retain existing ones across bus shelters, buses, stations, and novel formats. • Develop and recommend new revenue streams such as ticket advertising, bus‑wraps, and digital signage. • Provide monthly performance reports and advise on rate/ policy updates for MST’s advertising programs.