End Family Fire-Public Awareness Campaign

The New York State Office of Gun Violence Prevention (OGVP) will be procuring services from The Brady Center to Prevent Gun Violence to bring the End Family Fire (EFF) public awareness campaign on secure gun storage to New York State. EFF aims to increase awareness of the potential dangers of having an unsecured firearm in the home and encourages gun owners to improve their gun storage behaviors. EFF promotes safe gun storage practices for gun owners in order to prevent suicide, homicide, and unintentional shootings. End Family Fire is a unique public education campaign that speaks directly to gun owners about the importance of secure firearm storage. There is no other public education campaign on this topic of End Family Fire’s scale in the country. It is non-judgmental; it is not about gun ownership but instead singularly focused on promoting secure firearm storage. Legislation A814/S746 mandates that New York State launch a public awareness campaign on secure firearm storage by July 2025.