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Kentucky Horse Park·Kentucky

KHP SPONSORSHIP -Barn Complex Naming Rights

Closes 3/24/2026$2M – $7MRequest for Proposal
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Description

The Kentucky Horse Park is seeking a sponsor for the naming rights of its Barn Complex, which consists of 11 barns. The sponsorship is available for a 10-year term at a cost of $2 million, with an option to extend for an additional 5 years at a cost of $100,000 per year. The sponsor will receive various benefits, including marketing and signage opportunities, as well as the ability to host events and promote their brand to the park's visitors. The park is looking for a sponsor that can provide a cash contribution and has a strong reputation and brand that aligns with the park's mission. • The Barn Complex is a state-of-the-art facility with 11 barns, each with 100 stalls, restrooms, wash bays, and other amenities. • The sponsorship includes naming rights for the entire complex, as well as signage and marketing opportunities. • The sponsor will have the opportunity to host events and promote their brand to the park's visitors, who include equestrians, families, and tourists. • The park is looking for a sponsor that can provide a cash contribution and has a strong reputation and brand that aligns with the park's mission. • The sponsorship term is 10 years, with an option to extend for an additional 5 years. • The sponsorship cost is $2 million for the initial 10-year term, with an option to extend for an additional 5 years at a cost of $100,000 per year.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Karla DiNardo(RFP Barn Complex Naming Rights Sponsor)

[email protected]

Key dates

Opened
3/17/2026
Closes
3/24/2026
Duration
10 years

Last updated

Details

Type
Request for Proposal
Industry
Sports and Recreation
NAICS
711100
Solicitation №
RFP-665-2600000363-1

Budget estimate

$2,000,000 – $7,000,000

The budget for this opportunity is likely to be around $2 million, as stated in the document. However, the total budget over the 10-year term could be higher, potentially up to $7 million if the sponsor exercises the option to extend the sponsorship for an additional 5 years at a cost of $100,000 per year for 5 years, and including other potential revenue streams such as advertising and promotions. The budget is likely to be a one-time payment or a series of payments over the term of the sponsorship. The factors that may influence the likely payment range include the sponsor's brand reputation, the level of marketing and signage opportunities, and the ability to host events and promote their brand to the park's visitors.

AI estimate from the solicitation

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