DNR Park and Trails Marketing Agency

The Department of Natural Resources is seeking a marketing agency to strategize, implement, and analyze comprehensive advertising efforts for Minnesota Parks and Trails. The goal is to increase awareness of existing programs and offerings, and increase sales of retail items. The agency will be responsible for developing a marketing plan, creating advertising materials, and implementing campaigns across various platforms. The contract term is anticipated to be 18 months, with an option to extend up to three years. • The marketing plan should include a range of digital, out-of-home, and traditional marketing tactics, such as Facebook ads, Google ads, influencer marketing, and print placements. • The agency should have experience in marketing and advertising, particularly in the outdoor recreation industry. • The agency should be able to provide creative services, including graphic design, video production, and photography. • The agency should be able to implement and manage social media campaigns, including influencer marketing and paid advertising. • The agency should be able to provide campaign metrics and analysis, including website traffic, social media engagement, and sales data.