SC SMART START DIGITAL MARKETING

The State Fiscal Accountability Authority is seeking a qualified vendor to provide comprehensive digital marketing services for the SC Smart Start program. The effort will encompass strategy development, content creation, social media management, paid media execution, analytics, and reporting to promote early childhood education initiatives across South Carolina. • Develop and implement a full‑service digital marketing plan (SEO, SEM, social, email) aligned with program goals. • Create engaging multimedia content (graphics, video, copy) for web, social, and advertising platforms. • Manage ad spend, optimize campaigns, and provide regular performance analytics and recommendations. • Ensure compliance with state procurement regulations and deliver all work within the contract period.