Request for Prequalification for Marketing, Advertising, and Public Relation Services

The North Carolina Department of Public Safety is seeking vendors to provide marketing, advertising, and public relation services. The services required include market research, creative services, account management, performance monitoring and reporting, advertising, search engine optimization, media buying, print production, copywriting, and data security and privacy. Vendors must have a minimum of two years of experience in marketing, advertising, and public relations. They must also have an "ACTIVE" North Carolina Secretary of State and an "ACTIVE" SAM registration. The vendor will be added to a prequalified list and will be assigned projects based on their capability and capacity. The vendor will be required to provide a quote for each project, and the DPS Communications Office will evaluate the vendor's quote and issue a purchase order. Key points to consider: • Market research and analysis • Creative services, such as design and production of print, billboards, websites, social media postings, video production, and script writing • Account management and project management across multiple platforms • Performance monitoring and reporting • Advertising and media buying • Search engine optimization • Media buying and print production • Copywriting and editing • Data security and privacy measures • Vendor must have an "ACTIVE" North Carolina Secretary of State and an "ACTIVE" SAM registration • Vendor must provide all relatable experience in Attachment B