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Awarded contract·Stephen F. Austin State University·Texas

POURING_RIGHTS-2024 - REVENUE

Won by Coca Cola Southwest Beverages$500kSingle Award
Contract source

Awarded vendors

  • Coca Cola Southwest Beverages

Description

The University of Texas System’s Stephen F. Austin State University issued an open RFP for exclusive “pouring‑rights” to supply, install, and operate non‑alcoholic beverage vending and fountain equipment across its campus. Coca‑Cola Southwest Beverages was awarded the contract, which includes a five‑year exclusive term with a possible five‑year renewal. The vendor must provide a full suite of vending machines, maintain two‑weekly restocking cycles, handle on‑call service, and deliver a comprehensive sponsorship package that includes cash fees, in‑kind product donations, and marketing support. Financial terms are proposal‑based, requiring an annual exclusivity fee, pouring‑rights fee, royalty percentages on sales, and a minimum royalty guarantee, all subject to monthly reporting and audit. Compliance requirements include a HUB subcontracting plan (26 % target), performance bond, extensive insurance coverage, and adherence to numerous state and university certifications. • Scope: exclusive non‑alcoholic beverage vending/fountain services campus‑wide. • Term: 5‑year initial term with optional 5‑year renewal; alternative 7 + 3‑year option. • Financial structure: royalty‑based pricing plus annual fees and sponsorship components. • Compliance: HUB subcontracting, performance bond, insurance, extensive reporting.

Attached files

Key dates

Bids closed
1/16/2024
Starts
6/1/2024
Ends
6/1/2029Renews
Duration
5 years

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Industry
Food and Beverage Services
NAICS
722310
Solicitation №
POURING_RIGHTS-2024

Contract value

$500,000

The RFP discloses FY23 beverage‑related revenue of roughly $245,000. Assuming similar or modest growth, annual sales under the new contract could be $250‑$300 k. Royalties are typically 5‑10 % of sales, yielding $12‑$30 k per year. Adding an estimated exclusivity fee ($40‑$60 k) and sponsorship contributions ($20‑$30 k) suggests a total annual cash outflow of about $70‑$120 k. Over a five‑year base term, the contract value likely falls between $350,000 and $600,000. A mid‑range estimate of $500,000 is reasonable.

AI estimate from the award documents

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