Services and Consulting to Heighten KUNM's Revenue Sources (3‑Year Agreement)

This contract awards a three‑year, $150,000 sole‑source agreement to Redcrest Partners LLC to provide consulting and strategic services that will increase KUNM’s underwriting revenue. The work includes a comprehensive assessment of KUNM’s current sales infrastructure, development of a new sponsorship strategy, staff training, and integration with existing underwriting management platforms. The vendor’s unique expertise in public‑media revenue models and its local presence in New Mexico are the primary justifications for the sole‑source determination. • Scope: revenue‑generation consulting, sales‑process redesign, staff coaching, and system integration for a university‑owned public radio station. • Duration: 3 years (06/12/2026 – 06/12/2029). • Value: $150,000 fixed‑price contract, no renewal options noted.