The City of Independence, Missouri, is seeking professional branding services to create a strong "umbrella" brand that expresses the City's identity. The selected vendor, ChandlerThinks, LLC, will provide marketing, design, and implementation services on an as-needed basis. The goal is to develop a branding and marketing campaign that outlines long-term and short-term goals, ensuring the City's new brand identity is sustainable and deliverable across various departments, programs, and services. Key aspects of the contract include:
• Creating a clear identity that resonates in the community as a pleasant place to live, work, and play
• Developing a branding and marketing campaign that leverages the City's identity in multiple mediums
• Enhancing and professionalizing promotional materials
• Developing an advertising strategy to attract, retain, and grow a stable economic base
• Building a vibrant downtown and making the City a destination for businesses and visitors