RFP 2025-07 Media Spend Analysis

This contract awards a three‑year, fixed‑price media‑spend analysis to a qualified vendor. The work includes a comprehensive review of historical and current media spend across TV, radio, digital, and multicultural channels; ROI/ROAS calculations; benchmarking against industry standards; and a data‑driven budget recommendation with performance‑metric suggestions. The solicitation is a competitive RFP (Solicitation #2025‑07) issued by Covered California, with a maximum base‑period value of $1.5 million (≈ $500 k per year) and the possibility of extending the contract for two additional two‑year terms, raising the total ceiling to $2.5 million. The award is intended for Women’s Marketing, Inc. (dba Stella Rising). Evaluation consists of an administrative pass/fail, a technical scoring (57 % of total), a virtual presentation (13 % of total), and a cost‑based score (30 % of total). Small‑business and DVBE preferences are available but the contract is not set‑aside.