This contract awards multiple general‑agent agreements to seven insurance agencies to support Covered California’s Small Business Marketplace. The agencies will provide enrollment assistance, agent education, marketing tools, outreach to underserved groups, and recruitment of new agents, all under a commission‑only compensation model (up to 2 % of premiums plus $8 PMPM for Kaiser Permanente enrollments). The initial term is three years (Nov 1 2026 – Oct 31 2029) with the possibility of two extensions of up to two years each. Proposals were due Sept 4 2026, and the intent‑to‑award was announced Oct 6 2026. The procurement was conducted through full and open competition, with no set‑aside restrictions.
• Scope includes enrollment support, market outreach, agent training, and supplemental‑benefit sales for small employers (≤ 100 FTE).
• Compensation is purely commission‑based (max 2 % of premium + $8 PMPM for Kaiser Permanente), with rates to be negotiated per vendor.
• Seven vendors were selected, indicating a multiple‑award strategy to broaden the sales force across California.