SET-ASIDE FOR DSBSD-CERTIFIED SMALL BUSINESSES - Specialized Advertising, Consulting and Facilitating Services

Longwood University awarded a one‑year, DSBSD‑certified small‑business set‑aside contract for specialized advertising, consulting, and facilitating services aimed at boosting graduate enrollment and SBDC economic impact. The vendor provides full‑service marketing—including strategic planning, branding, print/digital collateral, video production, website design, SEO, social‑media management, public‑relations support, and hands‑on coaching—delivered primarily in‑person within 100 mi of Farmville. The contract includes a base year (May 2020‑April 2021) with up to four optional one‑year extensions and a later amendment extending performance through April 2026. • Scope covers strategic marketing plans, content creation (print, web, video, photography), social‑media and email campaigns, and staff training. • Vendor must operate locally, hold DSBSD certification, be an active eVA vendor, and meet detailed deliverable and reporting requirements. • Evaluation weighted heavily toward qualifications and methodology, with price only 10 % of the score. • Pricing is structured as hourly/retainer rates and zone‑based unit prices, with no fixed ceiling disclosed.