Marketing/Interactive Media/Consult Svcs to Recruit Police

The City of Mesa awarded a contract to provide comprehensive marketing, interactive media, and consulting services aimed at recruiting police personnel. The scope includes producing a recruitment‑focused video, redesigning the police department’s recruitment website, and executing a year‑long digital advertising campaign (programmatic ads, YouTube, social media, text messaging). The vendor must deliver all deliverables by the end of 2022, handle on‑site media production in the U.S., and provide strategic consulting on recruitment metrics. The contract is a firm‑fixed‑price, three‑year agreement with optional renewals, and the awarded vendor receives an annual fee of $275,000. • Video production, photography, and creative assets for police recruitment. • Full redesign and migration of the recruitment website (www.mpdjobs.com) to a user‑friendly platform. • One‑year digital media campaign covering programmatic, banner, YouTube, social, and SMS ads, with performance reporting. • Consulting on recruitment strategy, demographic targeting, and measurement of campaign effectiveness.