Marketing and Communication Services: Stigma Reduction Campaign to Prevent Drug Overdoses

The City of New Haven is seeking a marketing and communications partner to launch a social marketing campaign to reduce the stigma around people with substance use disorders. The campaign aims to change attitudes and beliefs of people who interface with those with substance use disorders, targeting public safety workers and healthcare professionals. The selected partner will be responsible for developing a campaign strategy, creating campaign design and messaging, executing a media strategy, and providing regular reporting of digital performance metrics. The budget for the campaign is currently $200,000, with a potential for up to $400,000. • The campaign should target the New Haven County community, with a focus on public safety workers and healthcare professionals. • The partner should develop a campaign strategy that can build and expand over 3 years. • The partner should create social media content, including video content, and strategize, design, write copy, and build a campaign website. • The partner should test ads and videos for effectiveness prior to launch and recommend additional targeted elements if necessary. • The partner should provide translation into Spanish where possible and appropriate.