UMGC RFP #92122 Digital Advertising

The University of Maryland Global Campus seeks an experienced firm to manage its digital advertising initiatives aimed at prospective veteran and military students. The scope includes creating and executing digital ad campaigns, producing native content, handling reporting and performance adjustments, and managing SEO for targeted search terms related to military education. The work will be performed through the Bid Locker electronic submission system, and firms must be pre‑registered on that platform. • Deliver end‑to‑end digital advertising campaigns (search, display, social) focused on veteran/military education audiences. • Produce native advertising content and provide ongoing SEO management for relevant search terms. • Generate performance reports, analyze metrics, and make real‑time adjustments to optimize spend and reach. • Maintain compliance with university procurement policies and submit all deliverables via Bid Locker.