NNSY Job Fair Advertising

The Norfolk Naval Shipyard (NNSY) is seeking a contractor to provide advertising services in support of their job fair. The contractor will be responsible for creating and airing radio and television advertisements, as well as providing digital advertising services. The contract will be for a firm fixed price and will have multiple periods of performance. The contractor must provide a completed and signed standard form SF1449 with unit prices for each line item, technical capability information, past performance information, and price. Some key points about the job include: • The contractor will be creating a :30 generic hiring commercial ad to be aired in July, September, and October 2026. • The contractor will be producing multiple cable TV and news ads to target a larger audience. • The contractor will be developing programming for skilled maritime trades and a "call to action" on screen. • The contractor will be providing metrics throughout the entire campaign, including digital impressions and clicks on platforms such as LinkedIn. • The contractor will be using Facebook to strategically place NNSY advertising, with a minimum of three social media ads per week, with Geo-Fencing to target and deliver recruitment messages to a specific profile.