PRF86 Rebid Advertising, Marketing & Event Planning Services, for the marketing and promotion of MA

The Executive Office of Aging & Independence is seeking a vendor to provide advertising, marketing, and event planning services to promote the Personal and Home Care Aide State Training (PHCAST) program. The goal of the campaign is to increase enrollment in PHCAST and reduce the number of workers paying for home care aide training. The selected vendor will develop a campaign concept, create campaign assets, implement an online ad campaign, and provide performance reports. The total budget for the project is $150,000, and the project must be completed by June 30, 2026. • The vendor must have experience developing strategic communication strategies and comprehensive communication plans in Massachusetts. • The vendor must have experience developing effective media strategies designed to reach various priority audiences. • The vendor must have the ability to subcontract as needed and subject to AGE approval. • The vendor must provide a detailed budget and cost proposal. • The vendor must agree to participate in the Commonwealth Prompt Payment Discount (PPD) initiative and the Electronic Funds Transfer (EFT) program.