Napa Tourism Improvement District (TID) Destination Marketing Services

The City of Napa is seeking a qualified firm to provide destination marketing services to promote the city as a premier travel destination. The selected firm will be responsible for developing and implementing a comprehensive marketing strategy, including brand refresh and refinement, social media management, and paid digital advertising. The contract will be for a period of 12 months, with the option for renewal. The city is looking for a firm that can bring fresh perspectives, innovative strategies, and measurable results to its destination marketing efforts. Key responsibilities will include: • Brand refresh and refinement • Social media management • Paid digital advertising • Website management • Blog writing and email marketing campaigns • Influencer engagement and campaign management • Professional photography and video production