Marketing for School of Education

The College of Charleston is seeking a marketing agency to develop and execute a digital marketing campaign for the School of Education. The campaign should include targeted display, paid search, creative services, reporting, and account services. The selected agency will be responsible for promoting the School of Education's graduate programs for two years. • The agency should have experience in similar marketing campaigns. • The agency should be able to provide references from at least three current customers. • The agency should be able to provide a detailed proposal outlining their approach, timeline, and budget. • The agency should be able to provide a plan for measuring the success of the campaign. • The agency should be able to provide a plan for optimizing the campaign based on results.