• Deliver programmatic digital advertising across TV, radio, billboards, social media, geofencing, and diversity job sites. • Create and maintain creative assets (videos, graphics, scripts) and a dedicated landing‑page/website for the recruitment effort. • Manage monthly/weekly reporting, budget tracking, and quality‑control audits, plus coordinate 1–2 virtual career fairs per month. • Provide analytics dashboards, audience‑exposure counts, and an annual market‑research study to assess campaign effectiveness. • Meet all CDCR compliance requirements (PREA policy, tax‑delinquent disqualification, Russian sanctions, GenAI disclosure, insurance, bonding).