IFB C5613290-D - Correctional Peace Officer Programmatic Marketing

The California Department of Corrections and Rehabilitation (CDCR) is seeking a contractor to design, execute, and manage a statewide programmatic marketing campaign to recruit correctional peace officers. The contractor will provide digital and traditional advertising, creative production, virtual career‑fair management, data analytics, and ongoing reporting. The effort targets roughly 2,000 hires per year with a goal of 3,000 applications per month, leveraging TV, radio, billboards, social media, geofencing, email/SMS drip campaigns, and other channels. Key deliverables include a detailed work plan and budget within 30 days of award, bi‑weekly coordination meetings, monthly performance dashboards, quarterly quality‑control audits, bi‑monthly creative refreshes, and at least one virtual career fair per month. The contract runs for a two‑year base period (July 1 2026 – June 30 2028) with an optional two‑year extension and a maximum ceiling of $1.65 M.