Northrop Digital Marketing Services for the Arts

The University of Minnesota is seeking a qualified digital marketing partner to support Northrop’s Arts programming. The scope includes driving event ticket sales, fundraising, lead generation, space‑rental promotion, and overall brand awareness across digital channels. The contractor will develop strategy, create content, manage paid media, analyze performance, and provide ongoing optimization to meet measurable engagement and revenue goals. • Services: digital strategy, social media management, email marketing, SEO/SEM, paid advertising, analytics/reporting. • Target outcomes: increased ticket sales, higher fundraising contributions, expanded audience reach, and stronger brand perception for Northrop Arts. • Deliverables: campaign plans, creative assets, monthly performance dashboards, lead‑generation tools, and final project summary. • Timeline: proposal due 9/21/2026; work to commence after award (date TBD). • Compliance: all work must adhere to University policies, insurance, and any applicable state regulations.