Strategic Marketing & Outreach Program Promotor Incentive Program

The City of Sacramento’s Department of Convention and Cultural Services is seeking a qualified marketing, advertising, and public‑relations firm to design, develop, and launch a targeted B2B campaign promoting the Promoter Incentive Program (PIP) for its SAFE Credit Union Convention Center and Performing Arts District venues. The contractor will create messaging, creative assets, PR outreach, digital sales tools, trade‑show booth concepts, and a performance‑tracking toolkit, while ensuring all public‑facing web content complies with WCAG 2.1 Level A/AA accessibility standards. The total contract ceiling is $250,000, with $175,000 allocated to campaign development and $75,000 for initial media buys. • Develop B2B messaging, print/digital ads, and a landing page that explain the financial incentives of the PIP. • Provide PR strategy, press releases, briefing kits, and trade‑show booth concepts to generate qualified leads among concert promoters, sports rights holders, and touring exhibitors. • Deliver a reporting toolkit and KPI framework for the City to monitor lead generation, conversion, and overall campaign effectiveness.