Advertising and Promotional Services – Santa Fe County

Santa Fe County seeks a full‑service marketing firm to design, produce, and manage county‑wide advertising and promotional campaigns that position the county as a premier tourism destination. The contractor will handle strategic planning, brand‑aligned creative services, media planning and buying, public‑relations, website and SEO management, social‑media operations, performance analytics, stakeholder outreach, budget administration, and grant preparation. The effort spans a four‑year term, with the contract beginning October 2026, and includes optional extensions. The award will be based on a point‑system evaluation complemented by preference points for in‑state, veteran, or local business certifications. • Develop and execute comprehensive tourism marketing strategies aligned with NM True branding. • Provide creative production (print, digital, video), media buying, PR, website/SEO, and social‑media management. • Deliver monthly analytics dashboards, quarterly reports, grant applications, and stakeholder presentations. • Manage an annual budget, administer expenditures, and own all intellectual property produced. • Offer optional oral presentations and negotiate a best‑and‑final‑offer after initial evaluation.