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City of Janesville·Wisconsin

Janesville Transit RFP for Bus Advertising Services

Closes 4/21/2026$200k – $500kRequest for Proposal
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Description

The City of Janesville, Janesville Transit, is seeking a contractor to provide sales services for advertising on city buses. The contractor will be responsible for collecting and retaining all money and compensation paid or agreed to be paid by third parties for any and all advertising on the city buses. The contractor will also be responsible for setting rates, executing ad contracts, making monthly payments, and maintaining records. The city reserves the right to use any unused bus ad space for city advertisements, and the contractor will be paid for the creation, installation, and removal of these ads. • The contractor must comply with all applicable local, state, and federal regulations. • The contractor must provide a detailed marketing plan and transition plan for existing advertisers. • The contractor must maintain a record of all advertising posted and removed by bus number. • The contractor must comply with the city's policy on transit advertising. • The contractor must provide a list of all advertisers under contract immediately prior to termination or expiration.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Rebecca Smith(Transit Director)

[email protected]

(608) 755-3150

Key dates

Opened
4/1/2026
Questions due
4/10/2026
Pre-bid meeting
4/7/2026
Site visit
4/7/2026
Closes
4/21/2026
Projected award
5/5/2026
Duration
5 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
JT-RFP-2026-2

Budget estimate

$200,000 – $500,000

The estimated budget for this opportunity is between $200,000 and $500,000 per year, based on the city's revenue share from the current advertising sales contract and the guaranteed monthly payment minimum of about $2,900. The actual budget will depend on the contractor's ability to sell advertisements and generate revenue. Factors that may influence the likely payment range include the contractor's marketing and sales strategies, the demand for advertising space on city buses, and the city's policies and regulations regarding advertising.

AI estimate from the solicitation

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