DESTINATION MARKETING MEDIA STRATEGY AND IMPLEMENTATION SERVICES

The Agency of Commerce & Community Development, Department of Tourism & Marketing is seeking Destination Marketing Media Strategy and Implementation Services from one or more qualified vendors. The selected vendor(s) will be responsible for devising overall advertising strategies and paid media plans to encourage visitation to Vermont, including developing an overall destination marketing paid advertising strategy, establishing timelines and flight schedules, negotiating cost-efficient media rates, and monitoring campaigns to ensure insertion orders are properly executed. The vendor(s) will also be required to provide mid-campaign and post-campaign summary reports to track effectiveness of the media plan. • Developing an overall destination marketing paid advertising strategy • Establishing timelines and flight schedules • Negotiating cost-efficient media rates • Monitoring campaigns to ensure insertion orders are properly executed • Providing mid-campaign and post-campaign summary reports