Sports marketing with Kansas City Royals MLB

The Kansas Army National Guard intends to issue a sole source award to the Kansas City Royals Baseball Club LLC for advertising services. The primary objective is to increase brand awareness of the KSARNG throughout the Kansas City Metro, resulting in qualified recruitment leads. The contractor shall provide non-personal services, including co-branded marketing initiatives, signage and in-game advertising, joint social media and digital marketing campaigns, branded giveaways and merchandise, display booths or interactive experiences at the stadium, and cross-promotion via radio, TV, and digital broadcasts. • The scope will focus on building brand awareness, supporting recruitment efforts, and strengthening ties with the local community throughout the season. • The contractor must have the capability to perform at least 50% of the cost of the contract, not including the cost of materials, with their own employees for specialized services-type procurement. • The small business size standard for this requirement is $47 Million. • The NAICS code for this requirement is 711211 Sports Teams and Clubs.