Outreach and Advertising Services, RFP # 26CROB-037S

The California Department of Insurance seeks a qualified firm to provide comprehensive outreach, advertising, media‑buying, multilingual translation, community‑engagement, research, and reporting services for three consumer‑protection programs: the California Low‑Cost Auto Insurance Program (CLCA), the Patient and Provider Protection Act (PPPA), and the Life and Annuity Consumer Protection Program (LACPP). The contractor will develop an integrated marketing plan, produce creative assets, execute paid and organic social‑media campaigns, manage community‑based outreach partners, conduct audience research, and deliver monthly, quarterly, and annual performance reports. The contract is a three‑year fixed‑price agreement (with an optional one‑year extension) and includes a ceiling of $1,226,250 per year (total ≤ $3,678,750 base, up to $4,905,000 with extension). The award will be based on a non‑cost and cost scoring process, with a mandatory oral interview for proposals meeting a minimum score. • Integrated advertising production, media buying, and multilingual translation (English, Spanish, Chinese, Tagalog, Vietnamese, Korean). • Community outreach coordination with CBOs, certified producers, and trusted‑messenger networks. • Ongoing analytics, audience‑research focus groups (starting Year 2), and detailed reporting (monthly, quarterly, annual, legislative). • Required certifications include ATA‑qualified translators, small‑business/DVBE participation, and generative‑AI disclosure.