Marketing and Advertising Services for MSP OHSP

The State of Michigan is seeking a marketing and advertising services provider to support the Michigan State Police (MSP) – Office of Highway Safety Planning (OHSP). The selected provider will be responsible for developing and implementing a comprehensive marketing and advertising strategy to promote highway safety and reduce traffic crashes. The scope of work includes creating a media plan, conducting research, and developing creative concepts to reach the target audience. The provider will also be required to provide regular progress reports and participate in oral presentations. • The RFP is open to all qualified bidders. • The contract is expected to begin on October 1, 2026. • The State reserves the right to modify or cancel the RFP at any time. • Bidders must submit their proposals electronically through the SIGMA VSS system. • The evaluation process will include a review of the bidder's experience, qualifications, and pricing.