Districtwide Brand Redesign and Launch Services

Arlington Independent School District (AISD) is seeking a qualified branding firm to completely redesign its district‑wide visual identity and execute a launch campaign ahead of the 2027‑2028 enrollment cycle. The firm will be responsible for developing a new brand strategy, logo, color palette, typography, signage, digital assets, and a comprehensive rollout plan that includes community outreach, marketing collateral, and internal communications. The contract will run through the design and launch phases, concluding once the new brand is fully implemented across all district touchpoints. • Scope includes brand research, stakeholder interviews, and competitive analysis. • Deliverables: brand guidelines, logo suite, signage systems, website graphics, social media templates, print collateral, and launch event support. • Project must be completed before the start of the 2027‑2028 school year. • Bids due September 10, 2026; questions due September 3, 2026. • All submissions through AISD’s Ionwave system (optional printed copy request).