Summer Food Service Program Media Campaign

The Mississippi Department of Education is seeking a vendor to provide media strategy planning and execution for the Summer Food Service Program (SFSP) to increase parents' awareness of summer feeding sites. The selected vendor will be responsible for providing media coverage, assigning a contract account representative, and utilizing USDA SFSP marketing resources. The contract will be awarded for a project period of five consecutive years, with each year's contract contingent upon successful completion of the services in the preceding year's contract, availability of funding, and a performance-based evaluation. • The vendor must have experience in technology-related services, marketing to a large population, and traditional communication and outreach methods with digital systems. • The vendor must provide a detailed plan of action, including a preliminary plan and strategy for media coverage, and determine the planning and creative development for media coverage locations and saturation. • The vendor must provide performance measures, such as impression clicks and geofences, for media coverage utilized. • The total budget for advertisement costs and staff services shall not exceed $48,000 per year.