RFP-PUBLIC RELATION MARKETING SVC.- REFERENDUM

Our school district is seeking a qualified public‑relations/marketing firm to create and execute a non‑advocacy communications campaign supporting a September 2026 bond referendum. The contractor will develop a comprehensive communications plan, produce factual print and digital content, manage media and community outreach, and ensure all deliverables comply with New Jersey statutes. The work is project‑based, with services required throughout the school year and culminating in the referendum rollout. • Develop a referendum communications strategy and timeline aligned with district milestones. • Produce fact sheets, FAQs, website updates, graphics, press releases, and social‑media content that are purely informational. • Provide community‑engagement advice, media relations support, and presentation assistance while maintaining compliance with NJ law. • Coordinate closely with district leadership (Superintendent, Business Administrator, Board Attorney, Financial Advisor, Architect) and attend required meetings. • Deliver all materials in hard‑copy (original + four duplicates) and electronic formats, adhering to strict insurance and certification requirements.