VA ARNG Recruiting Marketing Services

The Virginia Army National Guard (VA ARNG) is conducting market research for recruiting and retention marketing services. The services include program management, marketing campaign execution, training and consultation, monthly reports, and return on investment (ROI) analysis. The VA ARNG is seeking information on companies that can provide these services, including market research, mapping, and analytics support. The goal is to determine if a single company can render all the services listed in the attached "Recruiting and Retention Services Questionnaire" document. Some of the key services required include: • Ability to provide a program manager to oversee all aspects of a recruiting and retention marketing program • Ability to provide monthly reports to the Government that include relevant Key Performance Indicators (KPIs) • Ability to provide the Government with a return on investment (ROI) analysis at the end of the fiscal year • Ability to provide training and ongoing guidance to the Government to optimize recruiting and retention campaign effectiveness • Ability to provide market research, mapping, and analytics support using GIS analytic best practices • Ability to conduct a recruiting marketing analysis that analyzes VA ARNG production data and key demographic data • Ability to develop and implement a marketing strategy for the Government that incorporates market research and analytics • Ability to assign a primary point of contact to provide ongoing support and answers to marketing-related questions