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University of Wisconsin–Milwaukee·Wisconsin

SEO and AI Search Optimization (AEO) Consulting and Technical Services

Closes 11/30/2026$25k – $100kRequest for Proposal
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Description

The University of Wisconsin–Milwaukee seeks a qualified consulting firm to implement its two‑year strategic roadmap for AI‑driven search. The work includes comprehensive SEO and AI search (AEO) services, training for marketing and communications staff, development of keyword maps and topic strategies for multiple colleges and departments, creation of a YouTube audit, Wikipedia/Wikidata recommendations, a faculty thought‑leadership LinkedIn playbook, and ongoing strategic consultation and reporting. The contractor must deliver a mix of technical audits, content strategy, training sessions, quarterly performance reviews, and stakeholder presentations, while providing up to 107 hours of defined services and an hourly rate for any additional consulting.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Pam K. Loignon(Contact)

[email protected]

Key dates

Opened
10/21/2026
Questions due
11/5/2026
Closes
11/30/2026
Projected award
2/7/2027
Duration
24 months

Last updated

Details

Type
Request for Proposal
Industry
Consulting Services
NAICS
541613
Solicitation №
2027-UWMIL-01466-RFP

Budget estimate

$25,000 – $100,000

No budget is disclosed. The base services cover 107 hours of training and consulting; assuming a typical consulting rate of $150‑$250 per hour, the lump‑sum base cost would be roughly $20,000‑$27,000. Additional consulting could add another $10,000‑$70,000 depending on scope. Therefore a realistic award value is estimated between $25,000 and $100,000.

AI estimate from the solicitation

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