NMDA Beef Marketing Campaign

The New Mexico Department of Agriculture (NMDA) seeks a qualified contractor to design, launch, and manage a comprehensive statewide beef‑marketing campaign (NMDA Beef Marketing Campaign). The effort will promote New Mexico‑produced beef, increase consumer awareness, and support the state’s beef industry over a two‑year period, employing multi‑channel advertising, digital outreach, and performance‑measurement tools. • Develop a strategic, measurable marketing plan covering target audiences, messaging, media mix, and statewide geographic reach. • Execute the campaign across FY 27 and FY 28 (July 2026 – June 2028) within a total budget of $150,000 (potentially reduced by up to 5 % administrative charge). • Provide quarterly invoicing with progress reports, annual performance reports, and a final cumulative report including metrics, media assets, and impact analysis. • Demonstrate capacity to serve the entire state, maintain required certifications (Resident/Veteran Business preferences optional), and comply with NMSU’s standard terms and conditions.