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State University of New York (SUNY)·New York

SUNY Brockport Digital Media Planning & Buying

Closes 9/17/2026$600k – $1.5MRequest for ProposalLogin required
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Description

SUNY Brockport wishes to solicit proposals from qualified vendors to provide traditional and digital media planning and buying services Specifically, SUNY Brockport is seeking expertise on 1) digital marketing strategy, 2) media planning, and 3) media buying services for a full suite of social and digital programs (with exception of CTV), out-of-home, and other traditional media. This Request for Proposal (RFP) outlines relevant terms and conditions, and includes all applicable information required for submitting a proposal. Interested parties should reach out to the contact for this ad to obtain a copy of the RFP. Business enterprises awarded an identical or substantially similar procurement contract within the past five years: Dixon Schwabl Service-Disabled Veteran-Owned Business (SDVOB) SDVOB Goal: 6.00% Minority / Women Business Enterprise contracting goals (MWBE) MBE Goal: 15.00% WBE Goal: 15.00%

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Tara Custara(Purchase Assistant)

[email protected]

(585) 395-5141

Key dates

Opened
8/20/2026
Closes
9/17/2026
Duration
3 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
260014

Budget estimate

$600,000 – $1,500,000

The solicitation does not disclose a budget. Based on typical university media‑planning contracts of similar scope (3‑year term, multi‑channel buying, and inclusion of strategy), a reasonable estimate would be between $200,000 and $500,000 per year. This yields an overall contract value ranging roughly from $600,000 to $1,500,000 over the base three‑year period, with potential additional funds if the one‑year extensions are exercised.

AI estimate from the solicitation

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