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Western Kentucky University·Kentucky

WKU-10439 Master Agreement Ad Specialty Promotional Items and Related Services

Closes 1/8/2026$500k – $3MRequest for Proposal
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Description

Western Kentucky University (WKU) is seeking a qualified vendor to serve as a master‑agreement supplier for a wide range of advertising‑specialty and promotional items for FY 25 and beyond. The contract will cover design, production, branding, fulfillment, and ongoing support for items such as apparel, bags, signage, tech accessories, wellness kits, awards, and office supplies. The award will be a five‑year base term with the possibility of up to five one‑year extensions, and pricing is to be submitted as percentage discounts off catalog retail rates with tiered volume pricing. • Provide full‑line promotional merchandise (textiles, bags, writing instruments, signage, electronics, etc.) and associated graphic‑design, imprint, and fulfillment services. • Offer tiered discount pricing and optional price‑protection for years 2‑5; disclose discounts for “Other” items not listed in Attachment A. • Maintain a CLC internal (non‑retail) license for WKU branding, integrate with the UniMarket e‑procurement platform (standard or punch‑out catalog), and meet WKU’s brand‑standard, insurance, and accessibility requirements. • Deliver physical sample items by the proposal deadline and support ongoing reporting, order‑volume tracking, and optional sustainability or extended‑pricing programs.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Brittney Green(Procurement Services)

[email protected]

(270) 745-4252

Key dates

Opened
10/29/2025
Questions due
11/18/2025
Closes
1/8/2026
Projected award
2/1/2026
Duration
5 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
424990
Solicitation №
WKU‑10439

Budget estimate

$500,000 – $3,000,000

The FY 25 budget for promotional items totals about $530,000. Assuming similar spend each year, a five‑year contract could generate roughly $2.5 million in revenue, with potential extensions adding another $2‑3 million. Accounting for profit margins on wholesale discount pricing, the vendor’s net earnings might range from a low‑end of $500 k (conservative pricing, limited volume) to a high‑end of $3 M (full utilization of all categories and extensions).

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