25-05 Marketing Campaign Services

The Massachusetts College of Art and Design is seeking a communications firm to develop and launch a comprehensive campaign to raise awareness and encourage attendance at the MassArt Art Museum. The campaign should target local and regional audiences, increase foot traffic to the museum, and grow the museum's social media presence. The selected firm will be responsible for media placements, campaign strategy development, content creation, and metrics and reporting. The project is expected to commence on June 9, 2025, and be completed by August 1, 2025. The budget for the project is $50,000. • The firm should have experience in the cultural sector, particularly with museums or other public-facing arts entities. • The firm should provide a detailed project plan, including proposed strategies, tactics, and deliverables. • The firm should provide a clear breakdown of how the budget will be allocated. • The firm should provide at least three client references from recent campaigns. • The firm should provide clear metrics on how the success of the campaign will be measured.