Tourism Strategic Plan

The Arkansas Department of Parks, Heritage and Tourism is seeking a consultant to develop a strategic plan to increase tourism in the State of Arkansas. The selected contractor will be responsible for assessing current initiatives, identifying market expansion strategies, and developing tactics to promote tourism growth. The contract will be for one year, with the option to renew for up to six additional years. The contractor will be required to provide a comprehensive review of the department's current vision, mission, and core values, and develop a customized online survey tool to facilitate data collection. The contractor will also be required to facilitate in-person workshops and provide a final written report of their findings. • The contractor will be responsible for assessing organizational staffing, governance, funding, and budget. • The contractor will be required to provide strengths, weaknesses, opportunities, and threats (SWOT) analysis or equivalent destination assessment. • The contractor will be responsible for developing tactics and goals for tourist regions that align with the statewide strategic and economic development plan. • The contractor will be required to develop strategies to raise awareness of each Regional Tourist Association within its region. • The contractor will be responsible for developing strategies to reinvigorate younger industry members to continue the grassroots movement of tourism promotion into the future.