U.S. Navy's Marketing and Advertising Program in support of the Commander, Navy Recruiting Command (CNRC).

The U.S. Navy is seeking a full-service advertising and marketing services provider to assist in fulfilling critical manpower needs. The proposed contract action is for services for which the Government intends the placement of a Firm-Fixed-Price (FFP), Indefinite Delivery Indefinite Quantity (IDIQ) type contract with a base ordering period commencing on or around 20 January 2027 through 19 January 2028, followed by four (4) 12-month option periods to extend the term of the contract. The key responsibilities of the contractor will include providing advertising and marketing services to support the U.S. Navy's recruiting efforts. Some key points to consider are: • The contract will be awarded on a best value, trade-off basis in which the non-price evaluation will be considered significantly more important than the price. • The applicable NAICS code is 541810 with a small business size standard of $22.5 Million. • The Government anticipates that the resultant contract will be awarded to a single contractor. • The solicitation will be issued electronically and be available for downloading at the NECO website and/or sam.gov on or about 30 April 2026.