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Massachusetts City of Northampton·Massachusetts

RFP: Northampton Digital Marketing Campaign

Closes 9/15/2025$50k – $200kRequest for Proposal
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Description

The City of Northampton is soliciting sealed proposals for a Digital Marketing Campaign to promote Northampton as a regional destination. The contract will be awarded under MGL c. 30B section 6 to the proposer offering the most advantageous proposal, considering price and non-price factors. The City reserves the right to reject any or all proposals. Key aspects of the job include: • Developing a digital marketing campaign to promote Northampton as a regional destination • Considering price and non-price factors in the proposal evaluation • The contract will be awarded under MGL c. 30B section 6 • Proposals are due 1:00 PM September 15, 2025

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

William Coffey(Purchaser)

[email protected]

(413) 587-1570

Key dates

Opened
9/1/2025
Closes
9/15/2025

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
BD-26-1160-02-02-120278

Budget estimate

$50,000 – $200,000

The budget for this opportunity is difficult to estimate, as the document does not provide a specific budget or contract value. However, considering the scope of the project, which involves developing a digital marketing campaign to promote Northampton as a regional destination, a reasonable estimate for the contract value could be between $50,000 and $200,000. This estimate is based on industry standards for similar marketing campaigns and the fact that the City of Northampton is a relatively small municipality. Factors that may influence the likely payment range include the complexity of the campaign, the number of stakeholders involved, and the level of expertise required to develop an effective marketing strategy.

AI estimate from the solicitation

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