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Idaho State Department of Agriculture·Idaho

ADVERTISING, MARKETING, PUBLIC RELATIONS & CREATIVE SERVICES

Closes 6/10/2026$625k – $5MRequest for Proposal
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Description

The Idaho State Department of Agriculture is seeking a qualified firm to provide a full suite of advertising, marketing, public‑relations, and creative services under an IDIQ contract. The contractor will respond to project service orders covering media planning and buying, creative production, digital and social media management, event programming, market research, and reporting. The contract is initially for one year with the possibility of renewal up to five years, and the estimated first‑year spend ranges from $625 k to $1 M. • Deliver integrated advertising, media buying, and creative assets (print, video, digital, social). • Provide strategic planning, market research, and performance reporting for Idaho’s agricultural programs. • Maintain an Idaho presence (office or plan) and comply with state procurement, reporting, and audit requirements. • Submit detailed technical and pricing proposals by May 20 2026; attend optional pre‑proposal conference May 18 2026. • Award will be based on a weighted evaluation of qualifications, scope responses, pricing, and oral presentations.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Kevin Jarrett(Purchasing Officer)

[email protected]

Key dates

Opened
5/7/2026
Questions due
5/20/2026
Pre-bid meeting
5/18/2026
Closes
6/10/2026
Duration
5 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
1103

Budget estimate

$625,000 – $5,000,000

The solicitation estimates an initial‑year spend of $625,000‑$1,000,000 and allows the contract to extend up to five years. Assuming similar annual funding, total earnings could range from roughly $625 k in the first year to about $5 M over the full potential term. Variations will depend on the number of project service orders issued, the scope of media purchases, and any additional optional services the agency elects.

AI estimate from the solicitation

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