Agency of Record for Foundation

The Pitt Community College Foundation is seeking an advertising/media agency to serve as their agency of record for media and web purchasing and placement, as well as creative development of TV and radio commercials. The target audience will include potential donors, parents, alumni, civic and business leaders, businesses, and industries. The intent of the advertising and marketing efforts is to create awareness of the successes of the PCC Foundation, resulting in the attraction of additional donors and partners to support Pitt Community College students and the college. Key responsibilities will include developing a comprehensive advertising strategy, providing creative services, media buying and placement, and possibly some digital marketing. The selected firm will work closely with the Foundation's Executive Director and Special Events Coordinator. • Development of a comprehensive advertising strategy • Creative services (campaign ideation, copywriting, visual content creation) • Media buying and placement • Possibly some digital marketing (social media campaigns, email marketing, SEO/SEM strategies) • Event promotion The contract term will be for three years, with the option to renew for two additional one-year terms.