WFM Purchasing, L.P. (Whole Foods)

The Florida Department of Agriculture and Consumer Services (FDACS) intends to enter a single‑source agreement with WFM Purchasing, L.P. (Whole Foods) to execute the “Fresh From Florida” Grocery Retailer Marketing Program. The contract will cover promotional advertising, in‑store signage, and digital marketing that feature the “Fresh From Florida” logo across Whole Foods’ weekly flyers, store displays, website, and social media. Prospective vendors may submit information on their ability to provide comparable services by the deadline, but FDACS has justified that Whole Foods is the only entity capable of delivering the required integrated print and digital retail promotions. Approximate contract value is $60‑$100 K, with execution slated for June 30 2027. • Scope: Print flyers, in‑store signage, website and social media digital ads featuring the “Fresh From Florida” logo. • Target audience: Whole Foods shoppers across U.S. locations. • Required services: Marketing planning, design, production, distribution, and digital content management. • Duration: Contract execution June 30 2027; specific performance period not detailed. • Estimated budget: $60‑$100 K. • Single‑source justification: Whole Foods uniquely controls its own retail media channels and can guarantee placement of the logo and product promotion across all stores.