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Massachusetts Port Authority - Goods & Services·Massachusetts

COMMERCIAL ADVERTISING CONCESSION

Closes 1/28/2027$5M – $20MRequest for ProposalLogin required
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Description

The Massachusetts Port Authority (Massport) is seeking qualified advertising firms to develop, operate, and manage indoor and outdoor advertising programs at Boston Logan International Airport and Worcester Regional Airport. The contract will be a ten‑year service agreement that includes the installation and maintenance of advertising displays, revenue collection, and reporting requirements. Proposers must submit extensive financial and operational documentation, a $100,000 deposit, and demonstrate at least five years of experience with a minimum $8 M annual gross receipt track record. • Scope includes both airports, covering all existing and future advertising inventory. • Required deliverables: financial statements, operating experience, detailed concession fee proposal, and a certified deposit. • Contract term is ten years with Massport reserving the right to terminate early per agreement terms.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Key dates

Opened
10/15/2026
Questions due
11/10/2026
Pre-bid meeting
10/21/2026
Closes
1/28/2027
Duration
10 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
Solicitation 49572

Budget estimate

$5,000,000 – $20,000,000

The contract involves a ten‑year advertising concession at two major airports with a required $100 K deposit and a minimum $8 M annual gross revenue threshold. Assuming a modest 5 % of annual airport advertising revenue (typical for similar concessions) and using Massport’s reported traffic, the annual concession fee could range from $5 M to $10 M, resulting in a total contract value of roughly $50 M to $100 M over ten years. Including installation and maintenance costs, a realistic net earnings estimate for the contractor would likely fall between $5 M and $20 M over the contract term.

AI estimate from the solicitation

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