RFSQ - 239281 – 2026 Marketing and Public Relations - Zoo

The City of Little Rock is seeking a qualified vendor to develop and execute a comprehensive marketing and public relations program for its municipal zoo. The effort will likely include strategic planning, media outreach, promotional material creation, community engagement events, and performance measurement to raise the zoo’s visibility and attendance. • Develop a marketing strategy and PR plan tailored to the zoo’s audience and goals. • Produce and distribute promotional assets (press releases, brochures, digital content). • Manage media relations, community outreach, and event coordination. • Provide regular reporting on campaign effectiveness and visitor metrics. • Encourage participation from small businesses as part of the city’s procurement policy.