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City of Waco·Texas

Zoo Foodservice, Retail Merchandise & Admissions / Ticketing Operations

Closes 11/6/2026$5M – $25MRequest for ProposalLogin required
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Description

The City of Waco, operating as Cameron Park Zoo, is seeking a qualified firm to manage all food‑service, catering, retail merchandise, and admissions/ticketing operations at the zoo. The contract is a long‑term partnership (up to 10 years with five optional one‑year renewals) intended to enhance guest experience, ensure sustainable practices, and generate revenue through rent/commission arrangements. The operator must hold all necessary permits, provide staffing, maintain existing facilities, and may be required to retain current zoo staff. Proposals are due Nov 6 2026; a virtual pre‑bid conference is on Oct 15 2026 and an on‑site meeting on Oct 22 2026. Evaluation will consider concept creativity, financial strength, operational experience, and proposed revenue share.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Christopher Hanchard(Purchasing Agent)

[email protected]

(254) 750-6640

Key dates

Opened
10/9/2026
Questions due
10/30/2026
Pre-bid meeting
10/15/2026
Closes
11/6/2026
Projected award
12/15/2026
Duration
10 years

Last updated

Details

Type
Request for Proposal
Industry
Hospitality and Tourism
NAICS
713990
Solicitation №
RFP 2026-046

Budget estimate

$5,000,000 – $25,000,000

The solicitation does not disclose a contract value. Based on the zoo’s 2025 attendance of ~370,000 visitors, an average per‑guest spend of $10‑$15 on food, merchandise and tickets would generate $3.7‑$5.5 million in annual revenue. Assuming the operator receives a rent/commission of roughly 20‑30 % of gross revenue, the yearly budget to the City could be $750 k‑$1.6 million, yielding a total contract value (including operational profit) in the range of $5 million to $25 million over the 10‑year term, depending on growth targets and investment commitments.

AI estimate from the solicitation

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