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Texas City of Waco·Texas

Zoo Foodservice, Retail Merchandise & Admissions / Ticketing Operations

Closes 11/6/2026$400k – $900kRequest for Proposal
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Description

The City of Waco, operating as Cameron Park Zoo, is seeking a qualified firm to manage all food‑service, catering, retail merchandise, and ticketing operations on the zoo campus. The contract is a long‑term partnership (up to 10 years with five optional one‑year renewals) that requires the operator to run existing venues (Plaza Café, Treetops Café, Zootique gift store, Penguin Rondavel, Pavilion concessions) and to provide ticketing services, while adhering to sustainable business practices and potentially hiring existing zoo staff. The award will be based on operational concepts, financial strength, experience, proposed revenue share, and alignment with the zoo’s mission. • Scope includes daily food‑service, retail merchandising, admissions & ticketing management across multiple locations on a 52‑acre zoo. • Contract term: up to 10 years, with five 1‑year renewal options. • Operator must hold all required permits, licenses, and insurance. • Evaluation criteria cover innovation, guest experience, financial model (rent/commission), past relevant experience, and willingness to invest in the zoo. • Submission deadline: 2:00 PM CT, Nov 6 2026; pre‑proposal meetings Oct 15 (virtual) and Oct 22 (on‑site). • Final award decision expected by Dec 15 2026.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Chris Hanchard(Purchasing Agent)

[email protected]

(254) 750-6640

Key dates

Opened
10/9/2026
Questions due
10/30/2026
Pre-bid meeting
10/22/2026
Closes
11/6/2026
Projected award
12/15/2026
Duration
10 years

Last updated

Details

Type
Request for Proposal
Industry
Food and Beverage Services
NAICS
722511
Solicitation №
RFP2026-046

Budget estimate

$400,000 – $900,000

The solicitation does not disclose a contract value. Based on the zoo’s reported annual attendance (~425,000) and typical per‑guest spend on food, merchandise, and tickets ($10‑$15), projected gross annual revenue could range from $4 million to $6 million. The RFP references a “rent/commission (percentage of gross revenue)” model; assuming a 10‑15 % share to the operator, annual earnings would be roughly $400,000‑$900,000. Over a 10‑year base term, total potential earnings could therefore be between $4 million and $9 million, with additional upside from renewal options and investment incentives.

AI estimate from the solicitation

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