Northrop Digital Marketing Services for the Arts

The University of Minnesota is seeking a qualified digital marketing partner to support Northrop’s arts programming. The contractor will develop and execute strategies to increase event ticket sales, boost fundraising efforts, generate leads for space‑rental services, and elevate overall brand awareness across digital channels. Services include campaign planning, creative content production, social media management, email marketing, analytics reporting, and ongoing optimization. The partnership will be governed by university procurement policies and may involve subcontractors subject to approval. • Scope: Digital advertising, SEO/SEM, social media, email & CRM integration, website analytics, and creative asset production. • Objectives: Drive ticket sales, increase fundraising revenue, generate qualified leads for venue rentals, and strengthen Northrop’s brand presence. • Deliverables: Campaign calendars, performance dashboards, monthly reports, creative assets, and a final impact assessment. • Timeline: Proposal due 9 Oct 2026; contract execution and project kickoff to follow award. • Compliance: Must adhere to Minnesota statutes, university insurance, and data‑privacy requirements.